During the four days of HOSPITALAR, 92 thousand professional visits were registered, a 3 per cent above the previous year. This represents approximately 40 thousand unique visitors, especially hospital managers, healthcare sector professionals and businesspersons of the medical, hospital and dental care industries, representing 69 countries.
The high qualification of visitors and good range offers of novelties brought by exhibitors generated US$ 3.2 billion (R$ 6.4 billion) business during the event (direct sales and business started and to be followed up), higher than the 2011 fair. This result reaffirms the expansion phase of the healthcare market in Brazil, a sector with a yearly turnover of about US$ 167 billion (R$ 340 billion), equivalent to 9 per cent of the Brazilian GDP.
ABIMO- Brazilian Association of the Industry of Medical, Dental, Hospital and Laboratory Articles and Equipment, the association that represents the Brazilian industry of this sector, promoted during the fair Business Roundtables with 21 buyers, from 18 countries, invited with the support and financed by APEX, to get to know the reality of the Brazilian market and the local offer. These buyers have signed business orders or started and to be followed up that will total US$ 15 million.
Other examples: Phoenix Luferco, the company specialized in autoclaves ended the event selling 20 per cent more than at the previous edition. As for Maquet do Brasil, a manufacturer of medical equipment, during the first three hours of the event they signed contracts for US$500 thousand. As for White Martins, the specialist in medical gases, during the fair they commemorated their 100 years of activities, 19 of which participating in HOSPITALAR.
In the case of international exhibitors - 525 companies from 33 countries HOSPITALAR operates as a channel of access to hospitals and healthcare facilities not only in Brazil but also in Latin America.
The Group Medlab, from Argentina, participates in the event already for 10 years and Jorge Irigoyen the director said that volume of business grows 5 per cent per year. As for the engineer responsible for French Cahouet, Loïc Segovia, has attended the fair several times and states that because of the good results that the event brings, the company is planning to settle in Brazil, to leverage the contacts already established.
"fair within the fair," especially dedicated to telemedicine and e-Health. It is the Hospitalar Digital Health, that assembled the launchings of several companies of this sector, besides promoting a seminar to discuss the application of telemedicine as a new branch of business so that hospitals will be able offer home care.
Next year's Fair will be on 21-24 May in Sao Paulo.
Web Link: www.hospitalar.com